Welcome to the Rookie Store
We design apparel to raise awareness for the mental health of our police.
Show Your Support
When you receive your Rookie apparel wear it with pride. By purchasing this product you are showing your support for police around the world. When someone asks you about Rookie, tell them what this brand means to you. Let's start the conversation around mental health and let people see the person who is #behindthebadge#
The mission of Behind the Badge Foundation is to honor law enforcement officers who have died or suffered serious injury in the line of duty. We serve as a trusted resource, providing immediate and ongoing support to families, agencies and communities in times of critical need.
Thank you for your support